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Tips and best-practice for School Admissions & Marketing Managers
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Should admissions staff sell?

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  As competition between schools in the independent and private sector mounts, front line admission staff feel a certain pressure…

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Posted in: Admissions Filed under: admissions, art of selling, converting enquiries, school marketing, selling education, winning customers

How well do you work with the academic team?

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It’s not easy running a marketing department or being part of a marketing team in a school. Your wonderful ideas…

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Posted in: School Marketing Filed under: marketing and academic, school marketing, strategic school marketing, team work

Virtual Open Days – Top Tips for Converting Your Online Audience

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Since March 2020, when the global COVID-19 pandemic sent the UK, along with rest of the world, into a state…

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Posted in: Admissions, School Marketing Filed under: improving conversion, online open days, school marketing, virtual open days

Make your customers feel

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Whilst scrolling through my LinkedIn newsfeed, I came across a quote posted by a friend on her feed, by Maya…

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Posted in: Admissions, School Marketing Filed under: build connections, conversion, emotional connections, emotional impact

Script, or no script?

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Have you ever received a call from a sales rep’ trying to give you a minute-worth of spiel only to…

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Posted in: Admissions Filed under: admissions staff, art of selling, better conversion, build connections, establish trust, sales script

Tips for increasing school enrolments

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On SchoolGrowthSecrets.com, we normally share our authentic thoughts and observations around marketing and admissions practices to offer fellow professionals strategic…

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Posted in: School Marketing

Content marketing for schools made easy

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Sophisticated audience With social media domination and the vast adoption of digital technologies, customers in the new millennium are becoming…

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Posted in: School Marketing, Student Recruitment Filed under: content marketing, content strategy, school growth, school marketing

Qualities of a great admissions personnel

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If you are in the process of recruiting an admissions manager/ officer to join the team and wondering what to…

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Posted in: Admissions Filed under: admissions staff, recruitment, successful admissions manager

Most cost-effective school growth strategy

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Private education is an increasingly competitive space. Every year, schools feel the need to allocate even bigger budgets towards marketing…

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Posted in: School Marketing, Student Recruitment Filed under: school growth, school marketing strategy, school retention strategy, strategic school marketing, student recruitment, student retention

What’s the real point of your website?

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Some schools use their website for a variety of purposes, from being able to update their existing community with school-related…

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Posted in: School Marketing Filed under: content strategy, school marketing, school website

School website: make it great again!

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Every business needs a website. But businesses are moving away from a website that is static and information-heavy, instead they…

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Posted in: School Marketing, Student Recruitment Filed under: brand building, content strategy, responsive customer service, school marketing, school website, student recruitment

Student Guides – training your asset

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If you want to charm your prospective parents and leave them with an impression they won’t forget, make sure you…

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Posted in: School Marketing Filed under: school ambassador, school marketing, student ambassador, student guides

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Tips & advice on…

  • Virtual Open Days – Top Tips for Converting Your Online Audience
  • Make your customers feel
  • Script, or no script?
  • Tips for increasing school enrolments
  • Content marketing for schools made easy
  • Qualities of a great admissions personnel
  • Most cost-effective school growth strategy
  • What’s the real point of your website?
  • School website: make it great again!
  • Student Guides – training your asset
  • Best format for a school Open Day
  • How to build connections and establish trust with your customers
  • Should admissions staff sell?
  • How well do you work with the academic team?

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